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Ace Legal Consultancy

Branding Identity

The Brief

Ace Legal Consultancy is a “Service Agency”, that provides solutions to law firms and others. Based in Birmingham, the UK. The objective of the project was to develop a brand that would reflect the exceptional level of service provided & the calibre of the staff. I needed to ensure their brand represented a company whose public could trust and rely on them.


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The Process


Their identity had to be classic and modern. Based on the information provided by my client, it was crucial to ensure that their idea met the given requirements.

The logo is depicted with “combination mark” type. The icon is perceived with A, L & C in each box from left to right, whereas the justice icon is shown at the bottom to represent the company’s value. In addition to this, the fonts “Plantagenet Cherokee” & “Nexa Light” are used in this logo as the main headline & the strapline respectively.

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