Mumbai Palace is an Indian restaurant chain based in Mumbai, India. The main concept behind this project was to identify key elements within Mumbai traditions to carry out their own visual identity. For this perception of origin to be authentic, I developed an identity based on the contemporary typography of the Indian restaurant facade. The logo itself is depicted in gold colour, reflecting the royal theme behind the city of Mumbai.
Also, the major focus of this restaurant was to create an unforgettable moment for consumers by letting them taste Mumbai's authentic cuisine under the royal theme.