Mumbai Palace is an Indian chain restaurant based in Mumbai, India. The main concept was to identify the key elements within the Mumbai traditions to carry out their visual identity. For this perception of origin to be authentic, I developed an identity based on the contemporary typography of Indian restaurant; facades. The logo itself is depicted with gold colour to show the royalty theme behind the Mumbai City.
In addition to this, the major focus of this restaurant was to create an unforgettable moment for their consumers when tasting the authentic Mumbai cuisines within the royalty theme.