During my time at The Works company, I was responsible for creating and designing the email marketing, affiliate banners, social and paid ad banners to run with promotions to ensure its trend is up to date. This role provided significant insight into the company’s digital email newsletter, which allowed me to deliver more effective and impactful designs.
In addition, I was working effectively on HTML newsletters daily. I followed the strict guidelines to ensure the designs were being created within the criteria. I needed to communicate effectively with the social media, marketing & SEO team to produce marketing materials for consumers.
HTML Email Marketing
Selected Banner Designs
HTML Email Design
Here is an example of email design. As part of this process, I was responsible for exporting these to Adobe Dreamweaver to add the links to its respective page, before it can be sent to those who have subscribed The Works’ email newsletter.