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The

GoodLife

Branding Identity

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The Brief

The GoodLife concept focuses on encouraging people out there to get into their diet plans. The target audience is people who are between the ages of 18 and 30. It is aimed to try and persuade the target audience to amend their lifestyle by going with a healthy option.

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Logo Development

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I created a brand identity for “The GoodLife” inspired by nature. I chose the colours that exhibited healthiness and that were engaging at the same time, as well as simple elements that showed togetherness. The brand proposal was to create something clean and simple with an idea of typographic identity that is reflected in the company’s ethos.

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