Challenge

Plant-Time asked me to develop a playful and approachable brand identity for their healthy meal prep service. The challenge was to communicate nutrition and trust while keeping the brand fun, family friendly, and visually distinctive in a competitive food market.

Process

I built the identity around three mascots, Mr Plant, Mrs Plant, and Baby Plant, using them as the foundation of the brand’s personality. I developed a system built on bold typography, a fresh botanical colour palette, and character led illustrations, applying it consistently across packaging, print, and digital touchpoints to ensure strong recognition and cohesion.

Result

The final identity gave Plant-Time a vibrant and memorable personality that strengthened its presence in the food sector. The playful yet trustworthy branding resonated with families seeking healthier meal solutions and helped establish Plant-Time as an approachable and recognisable brand.