The brand identity for Plant-Time, a meal prep delivery service, incorporates a clean, modern logo with botanical colours to highlight its focus on health and natural ingredients. To boost the brand’s relatability and appeal, three mascots—Mr. Plant, Mrs. Plant, and Baby Plant—were introduced, bringing a playful, family-oriented element. I was tasked with creating distinct personas for each mascot, reflecting the company’s exciting, ambitious, and adventurous spirit. These characters capture the vibrant and dynamic essence of the business, bringing the brand to life through engaging visuals. Adobe Illustrator was utilised to ensure consistency and vibrancy across all design platforms.