Overview.
Challenge
Challenge
Create a playful and approachable identity for a healthy meal-prep service aimed at families. The brand needed to communicate nutrition and trust while remaining visually distinctive within a competitive food market.
Approach
Starting from a client-supplied concept featuring Mr Plant, Mrs Plant and Baby Plant, a broader identity system was developed using clean typography, fresh green gradients and character-led graphics. The system was applied consistently across packaging, printed materials and digital campaigns.
Outcome
The completed identity established a cohesive and recognisable visual system across the brand’s physical and digital touchpoints. Its combination of friendly characters and structured layouts balances family appeal with a clear, professional presentation.
Focus
Playful, family-friendly branding for a healthy meal-prep service.
Services
Brand identity, packaging design, print collateral and digital campaign assets.
Plant-Time