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Overview.
The digital assets for the FIFA 21 Midnight Ramadan League campaign, a collaboration between EA Sports and adam&eveDDB, featured football kits and banners that seamlessly blended Islamic geometric patterns with contemporary football aesthetics. The designs emphasised cultural authenticity while highlighting the grassroots spirit of the Midnight Ramadan League, represented by Premier League star Hamza Choudhury. Adobe Illustrator and Photoshop were used to create visuals that resonated with both cultural and global audiences.
Focus
Advertising
Services
Advertising & Marketing
Visual Identity
Banner & Signage
Midnight Ramadan League
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