Challenge

I set out to create a bold and refreshing identity for Energio, a natural sparkling energy drink brand aiming to stand apart from synthetic competitors and appeal to health-conscious consumers.

Process

I explored vibrant colour palettes, sleek typography, and organic visual elements to communicate energy, vitality, and freshness. The packaging design focused on highlighting Energio’s lightly sparkling and natural qualities, balancing strong shelf impact with a clean, modern aesthetic that reinforced the brand’s promise of natural energy.

Result

The final identity delivered a dynamic and cohesive packaging system that positioned Energio as a modern, healthier alternative within the beverage market. The brand successfully connects with active lifestyles and wellness-focused audiences while standing out in a crowded retail environment.