Challenge

Checkmate Café & Grill asked me to create a bold and modern brand identity that reflected their energetic food offering while helping them stand out in a competitive restaurant market.

Process

I worked closely with the client to understand their vision, audience, and positioning. From there, I developed a striking identity using clean typography, strong iconography, and a contemporary colour palette. The system was applied consistently across menus, in-store signage, packaging, and digital touchpoints to create a cohesive and recognisable customer experience.

Result

The final identity delivered a distinctive and versatile brand system that clearly communicated Checkmate Café & Grill’s personality. The refreshed branding helped attract new customers, strengthened in-store presence, and provided a solid foundation for future growth within the hospitality sector.