Plant-Time

 

Branding Identity

 

The Brief

Plant-Time is a meal prep food delivery service. The company focuses on the act of planning, preparing and packaging meals in advance for its respective target audience. Its target audience includes people who are accomplishing their health and fitness goals.

 

Their identity had to be simple, modern and adventurous. I provided the simple design communication that the target brand needed. The logo itself was depicted in a minimal logo in botanical colours. Furthermore, the client required me to develop three different characters as part of their company mascot. The idea was simple: the mascot should be portrayed by fun and adventurous characters that show what their company is all about.

Lime Green

#8FC640

Black

#000000

Typeface​

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0123456789

Montserrat Regular

Mascot Development work

In addition, the client required me to develop three different characters as part of their company mascot. The idea was simple, that the mascot should be portrayed with fun and adventurous characters to show what their company is all about.

logo mascot process.jpg
Characters development work-01.png

Final Mascot Designs

MR PLANT

KITCHEN WIZARD

MRS PLANT

DECISION MAKER

BABY PLANT

NEW FOOD DEVELOPER

Mockup Presentation

meal prep.jpg
busienss cards.jpg
X-Stand_Banner_Mockup_3.jpg
family.png

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