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Plant-Time

meal prep2.png

Overview

The brand identity for Plant-Time, a meal prep delivery service, features a clean, modern logo using botanical colours to emphasise the focus on health and natural ingredients. To enhance the brand’s relatability and appeal, three mascots—Mr Plant, Mrs Plant, and Baby Plant—were developed, adding a playful, family-oriented dimension. The client tasked me with creating distinct personas for each mascot, embodying the company’s exciting, ambitious, and adventurous spirit. Each character reflects the lively and dynamic nature of the business, bringing the brand’s identity to life through fun and engaging visuals. Adobe Illustrator was used to ensure consistency and vibrancy across all design platforms.

Services

Creative Direction

Visual Identity

Packaging Design

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planttime bottle.png
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