Plant-Time

 

Branding Identity

 

The Brief

Plant-Time is a meal prep food delivery service. The company focuses on the act of planning, preparing and packaging the meals in advance to their respective target audience. Their target audience is people who are accomplishing their health and fitness goals.

 

The identity for them had to be simple, modern and adventurous. I provided the communication of simple designs that the brand targets. The logo itself is depicted with minimal logo within a plant-based colour.

Lime Green

#8FC640

Black

#000000

Typeface​

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0123456789

Montserrat Regular

Mascot Development work

In addition, the client required me to develop three different characters as part of their company mascot. The idea was simple, that the mascot should be portrayed with fun and adventurous characters to show what their company is all about.

logo mascot process.jpg
Characters development work-01.png

Final Mascot Designs

MR PLANT

KITCHEN WIZARD

MRS PLANT

DECISION MAKER

BABY PLANT

NEW FOOD DEVELOPER

Mockup Presentation

meal prep.jpg
busienss cards.jpg
X-Stand_Banner_Mockup_3.jpg
family.png

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