Plant-Time is a meal prep food delivery service. The company focuses on the act of planning, preparing and packaging meals in advance for its respective target audience. Its target audience includes people who are accomplishing their health and fitness goals.
Their identity had to be simple, modern and adventurous. I provided the simple design communication that the target brand needed. The logo itself was depicted in a minimal logo in botanical colours. Furthermore, the client required me to develop three different characters as part of their company mascot. The idea was simple: the mascot should be portrayed by fun and adventurous characters that show what their company is all about.